Details about the application also impressed Southeast as it evaluated Element451 and began implementing it.

Conditional logic, for example, enabled the school to reduce the number of the applications it needs to manage. Instead of four applications, it now has two, one for international and one for domestic. People indicate if they are applying for undergraduate or graduate and the application automatically displays the fields relevant to them.

The way that applicants are able to complete the application impressed Southeast too. Applicants can select the SnapApp mode which presents them with only the required fields. After they’ve filled them in they have the option to enter their information in the remaining fields or submit their application.

“We really like everything about the application portal,” says Hahn.

When prospects or applicants have questions they can chat with admissions counselors using Conversations451, Element451’s instant messaging feature that also works with texting or email.

It has a shared inbox, something that Southeast didn’t have before.

SEMO Case Study: A Campus CRM to Drive the Entire Admissions Journey